Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 2023 Nov 13;13(22):3503.
doi: 10.3390/ani13223503.

Reaching a Wider Audience: Instagram's Role in Dairy Cow Nutrition Education and Engagement

Edlira Muca  1 , Giovanni Buonaiuto  2 , Martina Lamanna  2 , Simone Silvestrelli  2 , Francesca Ghiaccio  2 , Alessia Federiconi  2 , Julio De Matos Vettori  3 , Riccardo Colleluori  2 , Isa Fusaro  3 , Federica Raspa  1 , Emanuela Valle  1 , Andrea Formigoni  2 , Damiano Cavallini  2
Affiliations

Reaching a Wider Audience: Instagram's Role in Dairy Cow Nutrition Education and Engagement

Edlira Muca et al. Animals (Basel). .

Abstract

The paper presents an overview of the usage of Instagram as a social media platform for teaching and engagement in the field of dairy cow nutrition and management. Our Instagram content, which includes posts, stories, hashtags, reels, and live videos, aims to educate and engage our followers and covers a wide range of topics, including research updates, student activities, and information on dairy cow health and welfare. This approach to education allows us to reach a larger audience while also providing a forum for interaction and discussion on essential dairy cow nutrition concerns.

Keywords: Instagram education; dairy nutrition; digital outreach; veterinary social media.

PubMed Disclaimer

Conflict of interest statement

The authors declare no conflict of interest.

Figures

Figure 1
Figure 1
Overview of our Instagram page. (1) Instagram account and biography, (2) stories, (3) messaging, (4) email, (5) highlighted stories where those we do not want to disappear after 24 h are collected, (6) main page with all posts, (7) Instagram TV, (8) posts in which we are tagged, and (9) reels.
Figure 2
Figure 2
Instagram Insights is a feature available to professional accounts that allows users to analyze various metrics, including the number of visits, reach, and demographic data of followers. (1) The header indicating data analyzed from the past month; (2) a percentage graph showing the gender distribution of followers; (3) age and distribution data of followers; (4) time bands indicating peak profile-viewing hours.
See this image and copyright information in PMC

References

    1. Höttecke D., Allchin D. Reconceptualizing Nature-of-science Education in the Age of Social Media. Sci. Educ. 2020;104:641–666. doi: 10.1002/sce.21575. - DOI
    1. Carpenter J.P., Morrison S.A., Craft M., Lee M. How and Why Are Educators Using Instagram? Teach. Teach. Educ. 2020;96:103149. doi: 10.1016/j.tate.2020.103149. - DOI - PMC - PubMed
    1. Timothy P.G., Jeffrey B., Kaitlyn L., Margarita V.D. Delivery of Educational Content via Instagram®. Med. Educ. 2016;50:575–576. doi: 10.1111/medu.13009. - DOI - PubMed
    1. Shafer S., Johnson M.B., Thomas R.B., Johnson P.T., Fishman E.K. Instagram as a Vehicle for Education: What Radiology Educators Need to Know. Acad. Radiol. 2018;25:819–822. doi: 10.1016/j.acra.2018.03.017. - DOI - PubMed
    1. Graefen B., Fazal N. Revolutionizing Education through Instagram in the Post-Covid Era. Eur. J. Educ. Stud. 2023;10:38–50. doi: 10.46827/ejes.v10i8.4900. - DOI