AI and culture: Culturally dependent responses to AI systems

Abstract

This article synthesizes recent research connected to how cultural identity can determine responses to artificial intelligence. National differences in AI adoption imply that culturally-driven psychological differences may offer a nuanced understanding and interventions. Our review suggests that cultural identity shapes how individuals include AI in constructing the self in relation to others and determines the effect of AI on key decision-making processes. Individualists may be more prone to view AI as external to the self and interpret AI features to infringe upon their uniqueness, autonomy, and privacy. In contrast, collectivists may be more prone to view AI as an extension of the self and interpret AI features to facilitate conforming to consensus, respond to their environment, and protect privacy.

Keywords: Artificial intelligence; Culture; Decision-making; Individualism-collectivism.