The Olympic game's up: it's time for the IOC to stop promoting sugary drinks
- PMID: 39137955
- PMCID: PMC11331885
- DOI: 10.1136/bmjgh-2024-016586
The Olympic game's up: it's time for the IOC to stop promoting sugary drinks
Keywords: Health policy; Nutrition; Public Health.
Conflict of interest statement
Competing interests: None declared.
References
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- The Athletic Staff . The Athletic; 2021. Cristiano Ronaldo: Coca Cola gesture followed by $4bn drop in company’s market value.https://www.nytimes.com/athletic/4209636/2021/06/15/ronaldos-coca-cola-g... Available.
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- Sportcal The ten leading beverages brands in sports sponsorship in 2022 - as of Q3. 2022. https://www.sportcal.com/market-data/the-ten-leading-beverages-brands-in... Available.
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- Meyers A. Marketing Brew; 2023. Sports sponsorship revenue surged in 2023, and Coca-Cola led the way.https://www.marketingbrew.com/stories/2023/11/27/sports-sponsorship-reve... Available.
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