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. 2024 Oct;8(10):1892-1905.
doi: 10.1038/s41562-024-01928-2. Epub 2024 Aug 26.

A 27-country test of communicating the scientific consensus on climate change

Affiliations

A 27-country test of communicating the scientific consensus on climate change

Bojana Većkalov et al. Nat Hum Behav. 2024 Oct.

Abstract

Communicating the scientific consensus that human-caused climate change is real increases climate change beliefs, worry and support for public action in the United States. In this preregistered experiment, we tested two scientific consensus messages, a classic message on the reality of human-caused climate change and an updated message additionally emphasizing scientific agreement that climate change is a crisis. Across online convenience samples from 27 countries (n = 10,527), the classic message substantially reduces misperceptions (d = 0.47, 95% CI (0.41, 0.52)) and slightly increases climate change beliefs (from d = 0.06, 95% CI (0.01, 0.11) to d = 0.10, 95% CI (0.04, 0.15)) and worry (d = 0.05, 95% CI (-0.01, 0.10)) but not support for public action directly. The updated message is equally effective but provides no added value. Both messages are more effective for audiences with lower message familiarity and higher misperceptions, including those with lower trust in climate scientists and right-leaning ideologies. Overall, scientific consensus messaging is an effective, non-polarizing tool for changing misperceptions, beliefs and worry across different audiences.

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Conflict of interest statement

The authors declare no competing interests.

Figures

Fig. 1
Fig. 1. Mean pre-intervention (mis)perceptions of the scientific consensus on the reality of climate change and agreement on climate change as a crisis per country sample.
The error bars represent the 95% CI for each country. The dashed blue line represents the actual scientific reality consensus (97%). The dashed red line represents the actual scientific crisis agreement (88%).
Fig. 2
Fig. 2. Effects of the classic and updated scientific consensus intervention on all post-intervention outcomes.
a, shows that both the classic and the updated consensus messages increase perceived scientific consensus and agreement. The upper vertical line represents the actual scientific reality consensus (97%); the lower vertical line represents the actual scientific crisis agreement (88%). b, shows that both messages increase belief in climate change, its human causation and climate change worry but not support for public action. The updated condition does not further increase belief in crisis, worry or support for public action. a,b, the means of each outcome per condition and the 95% CI (which are too small to be visible in panel a) are presented on the left-hand side. On the right-hand side, Bayes factors for between-group comparisons are shown. We only indicate Bayes factors for the tested hypotheses, not all comparisons. ‘Classic’ refers to the message communicating the scientific consensus on the reality of climate change. ‘Updated’ refers to the message communicating the scientific consensus on the reality of climate change and the scientific agreement on climate change as a crisis.Across both panels, sample sizes for all outcomes are: nclassic = 3,488; nupdated = 3,527; and ncontrol = 3,512, except for belief in human causation of climate change, where: nclassic = 3,443; nupdated = 3,490; and ncontrol = 3,464. These results are reported in the sections ‘Misperceptions of the reality consensus and crisis agreement’, ‘Effectiveness of the updated scientific consensus message’ and ‘Effectiveness of the updated scientific consensus message’. Complete results are described in the Results and the Supplementary Results.

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