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Editorial
. 2024 Oct;13(10):e240105.
doi: 10.57264/cer-2024-0105. Epub 2024 Sep 10.

Why is the market design for innovative pharmaceuticals not well understood?

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Editorial

Why is the market design for innovative pharmaceuticals not well understood?

Francisco Olivença et al. J Comp Eff Res. 2024 Oct.
No abstract available

Keywords: innovation; market design; pharmaceuticals; pricing; research and development costs; value.

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Figures

Figure 1.
Figure 1.. Illustration of the ‘blockbuster model’.
The model relies on revenues arising from the small fraction of successful drugs to support high risk, high reward investment in the entire industry which has a high rate of failure. As such, it is irrelevant to calculate the cost of developing a single drug. Adapted from Grabowski et al. with permission from [15]. R&D: Research and development.

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