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. 2023 May;84(3):156-160.
doi: 10.18043/001c.74497.

Communication is a Public Health Strategy

Tracy Zimmerman  1
Affiliations
Free article

Communication is a Public Health Strategy

Tracy Zimmerman. N C Med J. 2023 May.
Free article

Abstract

At a time when people are losing faith in public institutions, trust in the North Carolina Department of Health and Human Services is high. Using North Carolina's pandemic journey as a communication case study offers lessons for public health leaders. This article shares communication elements that helped build trust and provides recommendations.

Keywords: Tracy Zimmerman; communications; covid-19; health communications; ncdhhs; north carolina; public health.

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Conflict of interest statement

Disclosure of interests: T.Z. served as deputy director for policy and communications at NCDHHS during much of the COVID-19 pandemic, and currently serves as vice president for policy and communications at Neimand Collaborative. The author disclosed no further interests.

References

    1. Benchmarking Research & Analysis: Wave 7. Tracking Motivations, Behaviors and Attitudes toward Managing COVID-19 in North Carolina. Presented at: Artemis Strategies & Neimand Collaborative; January 20, 2023. Accessed March 21, 2023. https://covid19.ncdhhs.gov/vaccine-com-wave-7-presentation-deck/open
    1. Vaccinations Dashboard. COVID-19 Response, North Carolina Department of Health and Human Services. Updated March 15, 2023. Accessed January 2023. https://covid19.ncdhhs.gov/dashboard/vaccinations
    1. Peebles A. A U.S. State Takes on Vaccine Racial Inequity. Bloomberg News. March 13, 2021. Accessed March 21, 2023. https://www.bloomberg.com/news/newsletters/2021-03-13/a-u-s-state-takes-...

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