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. 2024 Dec 23;19(12):e0312488.
doi: 10.1371/journal.pone.0312488. eCollection 2024.

Spatiotemporal dynamic and regional differences of public attention to vaccination: An empirical study in China

Affiliations

Spatiotemporal dynamic and regional differences of public attention to vaccination: An empirical study in China

Yaming Zhang et al. PLoS One. .

Abstract

Background: Internet searches offer an indicator of public attention and possible demand for certain things. Studying the spatiotemporal characteristics of the public's concern for vaccination can determine the spatiotemporal distribution of demand for vaccines in China, and capture the changes in the health awareness of the Chinese population, thus informing future vaccination strategies.

Methods: Based on the collection of Baidu search indices for vaccination-related keywords in 363 cities in China, This paper seeks to explore the spatiotemporal changes and regional differences in public attention toward vaccination in China by using the seasonal index, seasonal concentration index, Herfindahl index, Moran index, and Dagum Gini coefficient.

Results: The following findings are presented. First, there are significant seasonal fluctuations and unbalanced monthly distributions of vaccination-related public attention in China. Second, the public attention in Chinese cities shows the spatial characteristics of "leading in the east, followed by the central, western and northeastern regions". The spatial correlation of attention has been strengthened, and the high-high clusters are mainly distributed in the Beijing-Tianjin-Hebei (BTH), Yangtze River Delta (YRD), and Greater Bay Area (GBA) urban agglomerations. Third, regional differences in overall public attention narrowed in China, with intra-regional differences narrowing in seven regions (Northwest China, Central China, and so on), and intra-regional differences increasing in East China. The dominant role in the Gini coefficient changes from transvariation intensity to inter-regional differences.

Conclusion: Major public health emergencies stimulate the public's attention to health topics. Although the short-term increase in vaccination-related public attention was not observed to translate into a long-term increase in public vaccine literacy, the seasonal and regional differences in vaccination-related public attention in China have significantly narrowed before and after COVID-19, suggesting that the imbalance between public health literacy levels has improved.

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Conflict of interest statement

The authors have declared that no competing interests exist.

Figures

Fig 1
Fig 1. Research design for the spatiotemporal dynamics of public attention.
Fig 2
Fig 2. Time series characteristics of the public attention index in China.
(a) The monthly average public attention index in China, 2019–2013. (b) The seasonal index of public attention index from January to December.
Fig 3
Fig 3. Average daily public attention index of 363 cities in China.
Subfigures (a) to (e) depict the average daily PAI for 363 cities from 2019 to 2023, respectively. Note: Fig 3 was produced based on the standard map GS (2019) 1822 on the website of the Standard Map Service of the Ministry of Natural Resources of China, with no modifications to the boundaries of the base map.
Fig 4
Fig 4. The cluster and outlier analysis of the average daily public attention index.
Subfigures (a) to (e) depict the cluster and outlier analysis results from 2019 to 2023, respectively. Note: Fig 4 was produced based on the standard map GS (2019) 1822 on the website of the Standard Map Service of the Ministry of Natural Resources of China, with no modifications to the boundaries of the base map.
Fig 5
Fig 5. Tendency of the intra-regional Gini coefficient of public attention.
Fig 6
Fig 6. Tendency of the inter-regional Gini coefficient of public attention.
Fig 7
Fig 7. The sources of the differences in public attention and the trends of their contributions.

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