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. 2025 Feb 12;14(1):114-130.
doi: 10.1556/2006.2024.00040. Print 2025 Mar 28.

Motives for pornography use and women's sexual wellbeing: Insights from a 42-country study

Ateret Gewirtz-Meydan  1 Hagit Feder  1 Léna Nagy  2   3 Mónika Koós  4 Shane W Kraus  5 Zsolt Demetrovics  6   7   8 Marc N Potenza  9   10   11 Rafael Ballester-Arnal  12 Dominik Batthyány  13 Sophie Bergeron  14   15 Joël Billieux  16   17 Peer Briken  18 Julius Burkauskas  19 Georgina Cárdenas-López  20 Joana Carvalho  21 Jesús Castro-Calvo  22 Lijun Chen  23 Giacomo Ciocca  24 Ornella Corazza  25   26 Rita I Csako  27 David P Fernandez  28 Elaine F Fernandez  29 Hironobu Fujiwara  30   31 Johannes Fuss  32 Roman Gabrhelík  33   34 Biljana Gjoneska  35 Mateusz Gola  36   37 Joshua B Grubbs  38   39 Hashim T Hashim  40   41 Md Saiful Islam  42   43 Mustafa Ismail  40 Martha C Jiménez-Martínez  44 Tanja Jurin  45 Ondrej Kalina  46 Verena Klein  47 András Költő  48 Chih-Ting Lee  49 Sang-Kyu Lee  50   51 Karol Lewczuk  8   52 Chung-Ying Lin  53   54 Christine Lochner  55 Silvia López-Alvarado  56 Kateřina Lukavská  33   57 Percy Mayta-Tristán  58 Dan J Miller  59 Oľga Orosová  46 Gábor Orosz  60 Sungkyunkwan University’s research team  61 Fernando P Ponce  62 Gonzalo R Quintana  63 Gabriel C Quintero Garzola  64   65 Jano Ramos-Diaz  66 Kévin Rigaud  60 Ann Rousseau  67 Marco De Tubino Scanavino  68   69 Marion K Schulmeyer  70 Pratap Sharan  71 Mami Shibata  30 Sheikh Shoib  72   73 Vera Sigre-Leirós  16 Luke Sniewski  74 Ognen Spasovski  75 Vesta Steibliene  19 Dan J Stein  76 Julian Strizek  77 Aleksandar Štulhofer  78 Berk C Ünsal  7   79 Marie-Pier Vaillancourt-Morel  15   80 Marie Claire Van Hout  81 Beáta Bőthe  14   15
Affiliations

Motives for pornography use and women's sexual wellbeing: Insights from a 42-country study

Ateret Gewirtz-Meydan et al. J Behav Addict. .

Abstract

Background and aims: Despite a growing body of research on pornography use among women, there is a lack of understanding of the problematic versus non-problematic nature. The current study aimed to investigate the relationship between women's motivations for pornography use and sexual wellbeing using a cross-sectional, self-report survey design among participants from 42 countries.

Methods: The total sample included 82,243 participants, of whom 46,874 (57.0%) identified as women and were analyzed. The participants' age averaged at M = 29.67 years, with a standard deviation of SD = 10.11. Participants were asked to complete a questionnaire assessing their motivations for pornography use, as well as measures of sexual functioning, sexual desire, and sexual satisfaction.

Results: Study results suggest that across cultures, women's motivations for pornography use are associated with their sexual wellbeing. Specifically, when women reported using pornography for their own pleasure or sexual curiosity, it was associated with fewer sexual functioning problems and higher sexual desire. Conversely, when women reported using pornography due to a lack of sexual satisfaction in their relationships, it was associated with more sexual functioning problems.

Discussion and conclusions: These findings highlight the need to consider the multifaceted nature of pornography use among women, including the usage motives, to fully understand associations with sexual wellbeing. Additionally, the study emphasizes the importance of conducting further research utilizing longitudinal designs, to establish the directionality between pornography use motivations and sexual wellbeing among women.

Keywords: cultural differences; motivations; pornography; sexual wellbeing; women.

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Conflict of interest statement

Conflict of interest: The authors declare no conflict of interest with the content of this manuscript. SWK discloses. SWK discloses that he has received funding from the International Center for Responsible Gaming, MGM Resorts International, Center for the Application of Substance Abuse Technologies, Taylor Francis, Springer Nature, The Nevada Problem Gambling Project, Sports Betting Alliance, and Kindbridge Research Institute. MNP discloses that he has consulted for and advised Game Day Data, Addiction Policy Forum, AXA, Idorsia, BariaTek, and Opiant Therapeutics; been involved in a patent application involving Novartis and Yale; received research support from the Mohegan Sun Casino and the Connecticut Council on Problem Gambling; consulted for or advised legal and gambling entities on issues related to impulse control and addictive behaviors; provided clinical care related to impulse-control and addictive behaviors; performed grant reviews; edited journals/journal sections; given academic lectures in grand rounds, CME events and other clinical/scientific venues; and generated books or chapters for publishers of mental health texts. The University of Gibraltar receives funding from the Gibraltar Gambling Care Foundation, an independent, not- for-profit charity. ELTE Eoötvoös Loránd University receives funding from Szerencsejáték Ltd. (the gambling operator of the Hungarian government) to maintain a telephone helpline service for problematic gambling. RG is the share-holder of Adiquit Ltd. which is currently developing apps for addictions recovery. MNP and BB are associate editors at the Journal of Behavioral Addictions. Z.D. is the editor-in-chief at the Journal of Behavioral Addictions.

Figures

Fig. 1.
Fig. 1.
The patterns of associations between study measures. Values with a white diamond around them are not significant. Significance was adjusted by the Holm-Bonferroni method

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