Perinatal use of nonalcoholic beverages that mirror alcohol

Molly A Bowdring¹, Meryl M Sperling², Xi D Plummer², Judith J Prochaska³

Affiliations

¹ Stanford Prevention Research Center, Stanford University School of Medicine, 3180 Porter Dr., Palo Alto, CA; Department of Psychiatry and Behavioral, Stanford University School of Medicine, Stanford, CA. Electronic address: Bowdring@Stanford.edu.
² Division of Maternal-Fetal Medicine, Department of Obstetrics and Gynecology, Stanford University School of Medicine, Stanford, CA.
³ Stanford Prevention Research Center, Stanford University School of Medicine, Palo Alto, CA.

PMID: 40228708
PMCID: PMC12303755 (available on 2026-04-12)
DOI: 10.1016/j.ajog.2025.04.016

Perinatal use of nonalcoholic beverages that mirror alcohol

Molly A Bowdring et al. Am J Obstet Gynecol. 2025 Aug.

. 2025 Aug;233(2):e46-e49.

doi: 10.1016/j.ajog.2025.04.016. Epub 2025 Apr 12.

Authors

Molly A Bowdring¹, Meryl M Sperling², Xi D Plummer², Judith J Prochaska³

Affiliations

¹ Stanford Prevention Research Center, Stanford University School of Medicine, 3180 Porter Dr., Palo Alto, CA; Department of Psychiatry and Behavioral, Stanford University School of Medicine, Stanford, CA. Electronic address: Bowdring@Stanford.edu.
² Division of Maternal-Fetal Medicine, Department of Obstetrics and Gynecology, Stanford University School of Medicine, Stanford, CA.
³ Stanford Prevention Research Center, Stanford University School of Medicine, Palo Alto, CA.

PMID: 40228708
PMCID: PMC12303755 (available on 2026-04-12)
DOI: 10.1016/j.ajog.2025.04.016

Abstract

Non-alcoholic beverages that mirror alcohol are popular and marketed to pregnant people. Read more about what your patients are drinking.

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Conflict of interest statement

CONFLICT OF INTEREST: Outside of this research, MAB has consulted for a technology company aimed at helping people to reduce their alcohol use. The remaining authors report no conflict of interest.

References

1. World Health Organization. A public health perspective on zero and low-alcohol beverages. In: Brief 10.; 2023.
1. Miller M, Pettigrew S, Wright CJC. Zero-alcohol beverages: Harm-minimisation tool or gateway drink? Drug Alcohol Rev. 2022;41(3):546–549. doi: 10.1111/dar.13359 - DOI - PubMed
1. Corfe S, Hyde R, Shepherd J. Alcohol-free and low-strength drinks. Soc Mark Found. 2020;95. doi: 10.1016/j.drugpo.2023.104149 - DOI
1. Affairs O of R. CPG Sec 510.400 Dealcoholized Wine and Malt Beverages - Labeling. 2005. Accessed January 5, 2024. https://www.fda.gov/regulatory-information/search-fda-guidance-documents...
1. Gorgus E, Hittinger M, Schrenk D. Estimates of Ethanol Exposure in Children from Food not Labeled as Alcohol-Containing. J Anal Toxicol. 2016;40(7):537–542. doi: 10.1093/jat/bkw046 - DOI - PMC - PubMed

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Perinatal use of nonalcoholic beverages that mirror alcohol

Affiliations

Perinatal use of nonalcoholic beverages that mirror alcohol

Authors

Affiliations

Abstract

Conflict of interest statement

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Abstract

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