Declaration of Financial Interests Potential conflict of interest relevant to material discussed in this article: No Research funding received: No Advisory board and speaking engagements: Yes, reported by AA from Novartis and UIH. Paid consultant/internal training speaker/salaried employee: No Patent/business shares/stocks (author/partner, spouse, children) in company (event sponsor): No Patent/business shares/stocks (author/partner, spouse, children) in company (non-sponsor): No Declaration of Non-Financial Interests: The authors declare that there is no conflict of interest.