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Randomized Controlled Trial
. 2025 May 31;25(1):639.
doi: 10.1186/s12884-025-07679-w.

Investigating the effect of breastfeeding counselling based on latch, position and Information-Motivation-Behavior model on maternal and neonatal indices: a clinical trial

Masoume Abdollahi Apoorvari  1 , Saiedeh Haji-Maghsoudi  2 , Atefeh Ahmadi  3
Affiliations
Randomized Controlled Trial

Investigating the effect of breastfeeding counselling based on latch, position and Information-Motivation-Behavior model on maternal and neonatal indices: a clinical trial

Masoume Abdollahi Apoorvari et al. BMC Pregnancy Childbirth. .

Abstract

Background and objectives: This study compares the impact of breastfeeding counselling based on the Information-Motivation-Behavior model (IMB) with routine counselling at the breastfeeding counselling center on certain health indices of mothers and their infants.

Methods: The present study is a clinical trial using a convenient sampling method conducted randomly on the referred mothers and their infants. Participants were allocated into two groups "routine counseling at the breastfeeding counseling center" and "breastfeeding counseling based on the Information-Motivation-Behavior Model" (59 mothers and their infants in each group). Demographic information, WHO breastfeeding observation form, latch assessment form, infant weight, maternal body mass index (BMI), blood pressure, and postpartum depression questionnaire were filled. Outcomes were reassessed at 2, 4, and 6 months of children's age for both groups. The infant behaviour questionnaire was completed only at 6 months.

Results: The two groups were similar in terms of demographic variables and obstetric history, such as maternal education (p = 0.589), spouse's occupation (p = 0.457), wanted/unwanted pregnancy (p = 0.154), and delivery type (p = 0.349). In the intervention group, significant differences were found compared to the routine counseling group in postpartum depression scores (p-value = 0.030), body mass index (p-value < 0.001), latch assessment scores (p-value < 0.001), and total WHO breastfeeding observation form scores (p-value < 0.001). In this study, the results were in favor of the intervention group. These differences became observable from the second month, leading to the continuation of exclusive breastfeeding and a reduction in maternal dropout rates.

Conclusion: Application of counselling with the IMB model can motivate correct breastfeeding behaviours and improve maternal and infant health indices.

Trial registration: This trial is registered with the Iranian Registry of Clinical Trial with the identifier IRCT20170611034452N15 (registration date 20230428).

Keywords: Breastfeeding counseling; IMB model; Maternal and infant health indices.

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Conflict of interest statement

Declarations. Ethics approval and consent to participate: Ethics approval was obtained (IR.KMU.REC.1402/012) from the Ethics Committee of Kerman University of Medical Sciences. Participants were assured of confidentiality and anonymity. The study protocol was registered in the Iranian Clinical Trial Registry (IRCT20170611034452N15/(registration date: 2023-04-28)). Human Ethics and Consent to Participate declarations: All of the intervention process was in line with the Helsinki declaration. Consent for publication: Not applicable. Competing interests: The authors declare no competing interests.

Figures

Fig. 1
Fig. 1
Consort flow diagram of the study
See this image and copyright information in PMC

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