COVID-19 memorable messages as internal narratives: stability and change over time

Abstract

A robust body of research using the Narrative Policy Framework (NPF) has explored the effect of external messages on individual affective responses and behavior, typically at a single point in time. Missing from this micro-level analysis is a careful assessment of the ways in which individuals process information, whether their internal cognitions are communicated in narrative structure, and what the durability of any narrative structure is over time. We address this gap by examining (1) the extent to which individuals recall "memorable messages" in narrative form (e.g., the use of characters and morals) and with what content (e.g., who is cast in these character roles) and (2) whether individuals' narrative form and content change across time. Memorable messages are pieces of information that are remembered for an extended period of time. We draw on data derived from a multi-wave panel survey of residents in six U.S. states (Colorado, Iowa, Louisiana, Massachusetts, Michigan, and Washington) during the first year of the COVID-19 pandemic. Respondents were asked to recall a memorable message, anything they heard or read that has shaped how they think about the risk of COVID-19. We find that participants articulate recalled memorable messages in narrative form about two-thirds of the time, consistent with how the NPF expects homo narrans to make sense of complex information. However, narratives containing morals are articulated less frequently than those using characters alone. Additionally, individuals' narrative content changes over time to include new information such as new policy solutions (e.g., mask wearing). Notably, recalled messages lose their narrative form over time.

Keywords: COVID-19; Memorable messages; Narrative policy framework.