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. 2025 May 19;9(1):e127.
doi: 10.1017/cts.2025.85. eCollection 2025.

A multiphase recruitment approach to enroll Latinas diagnosed with cervical cancer into a qualitative study at an academic medical center in the Pacific Northwest

Cirila Estela Vasquez Guzman  1 , Yareli Cornejo Torres  2 , Meredith Zauflik  3
Affiliations

A multiphase recruitment approach to enroll Latinas diagnosed with cervical cancer into a qualitative study at an academic medical center in the Pacific Northwest

Cirila Estela Vasquez Guzman et al. J Clin Transl Sci. .

Abstract

Recruitment of diverse populations into research studies continues to be a challenge. There remains a gap in knowledge and practice on how to best engage with and recruit diverse populations, specifically among Latinos who account for 11% of research participants nationally. Our study focused on Latinas with pre-cervical and cervical cancer in the Pacific Northwest. Our research team took a multilevel approach to diversify recruitment and enrollment processes, focused on methods within healthcare, community-based, and paid media advertisements. This article shares strategies and lessons learned that helped increase participant diversity, meet enrollment goals, and expand relationships with community-based organizations.

Keywords: Latinos; Participant recruitment; diversity; enrollment; oncology.

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Conflict of interest statement

The authors declare none.

Figures

Figure 1.
Figure 1.
Participant distribution across recruitment methods. Legend: This graph numerically distributes participants enrolled into our study by the recruitment method by which they were enrolled.
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