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. 1985;10(4):441-3.
doi: 10.1016/0306-4603(85)90043-7.

Mediated smoking cessation programs in the Stanford Five-City Project

J F Sallis, J A Flora, S P Fortmann, C B Taylor, N Maccoby

Mediated smoking cessation programs in the Stanford Five-City Project

J F Sallis et al. Addict Behav. 1985.

Abstract

Two mediated smoking cessation programs were subjected to a field evaluation. The Quit Kit is a printed self-help package, and "Calling It Quits" consists of five segments which were aired on the local television news. A sample of 239 persons requested the Quit Kit and were followed. At the 2-month and 12-month follow-ups, respectively, 13.6% and 17.9% of those surveyed reported abstinence. Results indicate the potential of mediated interventions.

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