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. 2026 Feb 10.
doi: 10.1038/s41598-026-37437-7. Online ahead of print.

A scalable hybrid framework for boosting customer experience and operational efficiency in e-commerce

Haowei Liu  1   2 , Farah Raihana Ismail  3 , Weihang Zhang  4 , Ping Zou  4 , Tarak Hussain  5 , Yogesh Kumar Sharma  6 , Umesh Kumar Lilhore  7 , Sarita Simaiya  8 , Lidia Gosy Tekeste  9
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Free article

A scalable hybrid framework for boosting customer experience and operational efficiency in e-commerce

Haowei Liu et al. Sci Rep. .
Free article
No abstract available

Keywords: AI automation; Collaborative filtering; E-commerce optimization; Matrix factorization; Natural language processing; Reinforcement learning.

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Conflict of interest statement

Declarations. Competing interests: The authors declare no competing interests. Consent for publication: All authors have reviewed and approved the final manuscript for publication.

References

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    1. Feng, L. Analysis of product selection strategy for cross-border e-commerce with assistance of artificial intelligence. J. Internet Technol. 26(1), 111–122 (2025).

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