Prenatal educational programming for Hindi, Punjabi, and Cantonese speaking communities
- PMID: 6667449
Prenatal educational programming for Hindi, Punjabi, and Cantonese speaking communities
Abstract
PIP: Analysis of birthweights within the city of Vancouver suggests that certain defined populations are at an increased risk of bearing low birthweight infants. Predictors for low birthweight are poor weight gain (25 pounds) and inadequate nutritional intake. The Vancouver Health Department's outreach prenatal program has demonstrated that improvement in both of these parameters will occur following appropriate counselling. Community Access Cable Television in Vancouver provides a widely watched medium through which these populations receive programming in their 1st language. With a grant from Health and Welfare in Canada, the Vancouver Health Dept. produced and broadcast Cantonese, Hindi, and Punjabi language Prenatal Educational Videotapes. A limited postbroadcast survey revealed: 1) 39% of respondents had viewed the program, 2) 96% of the viewers found the program acceptable, and 3) 88% recalled the recommended pregnancy weight gain. These results suggest that for immigrants for whom English is a 2nd language, selective use of broadcast media may be an inexpensive way of effectively imparting health education. Further exposure and evaluation required to determine whether changes in attitude and practice can be effected in the target populations. (author's modified)
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