doi: 10.1007/BF00995184.
Measuring consumer preferences for ambulatory medical care arrangements
- PMID: 6672145
- DOI: 10.1007/BF00995184
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Measuring consumer preferences for ambulatory medical care arrangements
J Med Syst.
1983 Dec.
Abstract
This paper describes how conjoint analysis can be applied to health care marketing. Data from a sample of 73 university students were used to estimate part-worth values for different levels of attributes of ambulatory care arrangements. A high degree of comparative validity was found.
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