Images of health and medical science conveyed by television

Abstract

Content analysis was carried out on medical programmes on BBC television over a three-month period. Television medical programmes were shown to concentrate on hospital-based, technological and expert-dependent issues at the expense of primary care and community health. Images of technology, the hospital and the hospital specialist were found to predominate. Issues such as the family, preventive care, housing and the environment were rarely raised. Doctors appeared and spoke in 94 per cent of programmes, whereas nurses were seen (although not necessarily heard) in 30 per cent. Of 70 doctors interviewed on television, nearly three quarters were hospital doctors or scientists. Only one doctor was explicitly referred to as a general practitioner.