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. 1994 Jun;78(3 Pt 2):1168-70.
doi: 10.2466/pms.1994.78.3c.1168.

Body-image attitudes: evaluation, investment, and affect

T F Cash  1
Affiliations

Body-image attitudes: evaluation, investment, and affect

T F Cash. Percept Mot Skills. 1994 Jun.

Abstract

The structure of the attitudinal body-image construct was examined by factor analysis of 11 body-image measures among 279 college women. Results support a distinction between evaluative or affective and cognitive-behavioral investment components. Multiple regression analysis further indicated that the optimal prediction of negative body-image affect requires both evaluative and investment aspects of body image.

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