Effects of orthography are independent of phonology in masked form priming

Abstract

Briefly presented forward-masked primes that share letters with a word target have been shown to facilitate performance in different word recognition tasks. However, in all the experiments that have previously reported these facilitatory effects, related primes not only shared more letters with the target than did unrelated primes (orthographic priming), but they also shared more phonemes (phonological priming). The stimuli used in the present experiments allow us to separate out the effects of orthographic priming from phonological priming. Varying prime exposure duration from 14 to 57 msec, it is shown that effects of orthography follow a distinct time-course from the effects of phonology, and that orthographic facilitation does not result from a confound with phonological prime-target overlap.