The effects of tobacco advertising: brand loyalty, brand switching, or market expansion?
- PMID: 8776285
The effects of tobacco advertising: brand loyalty, brand switching, or market expansion?
Comment on
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The extent of cigarette brand and company switching: results from the Adult Use-of-Tobacco Survey.Am J Prev Med. 1996 Jan-Feb;12(1):14-6. Am J Prev Med. 1996. PMID: 8776289