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. 1997 Jun;87(6):1031-4.
doi: 10.2105/ajph.87.6.1031.

The effectiveness of a media-led intervention to reduce smoking among Vietnamese-American men

C N Jenkins  1 , S J McPhee, A Le, G Q Pham, N T Ha, S Stewart
Affiliations

The effectiveness of a media-led intervention to reduce smoking among Vietnamese-American men

C N Jenkins et al. Am J Public Health. 1997 Jun.

Abstract

Objectives: This study evaluated an anti-tobacco campaign targeting Vietnamese men in San Francisco, Calif.

Methods: The intervention included Vietnamese-language media, health education materials, and activities targeting physicians, youth, and businesses. Evaluation involved pretest and posttest cross-sectional telephone surveys and multiple logistic regression analyses designed to identify variables associated with smoking and quitting.

Results: At posttest, the odds of being a smoker were significantly lower (odds ratio [OR] = 0.82, 95% confidence interval [CI] = 0.68, 0.99), and the odds of being a quitter were significantly higher (OR = 1.65, 95% CI = 1.27, 2.15), in San Francisco than in a comparison community.

Conclusions: Despite modest success, further efforts are needed to reduce smoking among Vietnamese-American men.

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