Making people want dentistry

Abstract

With millions of dollars being spent by advertisers seeking a share of consumers' disposable income, dentistry is up against fierce competition for patients. Dentistry will have to sell itself to keep up, and one way to do that is to focus on the area in which consumers are increasing their pending-esthetics. Once patients are drawn into a practice by appeals to their desire to look good, they can then be assessed for necessary work to improve their overall dental health.