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. 1998 Dec 15;83(12 Suppl Robert):2752-4.
doi: 10.1002/(sici)1097-0142(19981215)83:12a+<2752::aid-cncr18>3.0.co;2-3.

Designing an effective counteradvertising campaign--Oregon

W Bjornson  1 , J M Moore
Affiliations

Designing an effective counteradvertising campaign--Oregon

W Bjornson et al. Cancer. .

Abstract

In this report, the authors describe the key components for development of the soon to be created counteradvertising campaign. Emphasis is placed on numerous factors, including training, selection of target groups, the need for multiple media channels, and scientific assessment of media strategies.

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